This is a perfect example of my ideal project and how I work as an artist. I created 100% of this campaign for the new Michigan Bicycle Safety Law campaign. The goal is to raise awareness for drivers to give cyclists 5-feet when passing.
I took on this project for three main reasons:
1. As a cyclist, I've nearly been hit my fair share of times and I hope to never actually be hit. I do the majority of my riding in Michigan Metroparks where I was foolish to think I'd be immune from careless drivers. I'd love for drivers to be more aware of me and all of my cycling friends.
2. As a cyclist and designer, I've seen many cycling safety campaigns over the years and none speak to me and nearly all look the same. Not one jumped out at me as a design I'd want to wear on a t-shirt or put on my car in the form of a bumper sticker. I feel for social campaigns to be effective, they must grab you to action.
3. I feel social campaigns are the best fit for the type of work I want to create and be known or remembered for. I also love the challenge because social campaigns have to connect to a wide audience, not only the people that are already passionate about the subject.
For this project, I needed to connect with and pull in people that might otherwise completely ignore a "Share The Road" sign, poster, or bumper sticker. The idea is for the bright and contrasting colors to grab their attention and then for the unique brush script, lettering, and illustration to force the viewer to read and become informed.
My process flowed like this: Post-It Note Sketches > Ink Brush Script + Illustrations > Digital Refinement + Layout in Illustrator > Mockups in Photoshop.
You'll notice in my photos that my Post-It Note sketches aren't very elaborate or clean, but they're all I needed to capture the fleeting ideas. If I don't jot down immediately, there's a good chance that idea will be gone for good. I'd rather discard 19 ideas and jump off one into a family of ideas.
You can view the full project here: Give Bikes 5 Feet
Works created in September 2014.
Published: October 21, 2014